Your success in the international markets will have to be built

- therefore no improvisation

Your success in the international markets will take time

- it will take constancy, perseverance, consistency

Your success in the international markets will require trust

- the need for trust of a market increases exponentially with your distance from that market => it must be a real trust, the one that is built through the understanding of one’s markets and partners

Your success in the international markets will have to involve all your teams within your company

- launching yourself abroad will enable you to improve the performance of your company

Your success in the international markets will have to be maintained over time

- starting to sell abroad is only the beginning of the adventure…

Your success in the international markets will resemble no other…

- what works for others won’t necessarily be applicable to you

… but still the questions to ask oneself are the same for everybody