Assess so that you don’t start blindly:
- how ready are you to launch your international development
- what is the real potential of the markets you target, who will be your competitors, both local or international
Start your international activity:
- what development plan
→ which country(ies) first
→ which business approach (subsidiary, agent, importer, licensing, …)
→ which marketing and communication strategy
- what tools
→ teams
→ financing
→ products
→ documentation, price lists,…
Reinforce your presence in the international markets:
- improve the relevance of your products
- deepen the impact of your communication
- boost your local teams