Assess so that you don’t start blindly:

- how ready are you to launch your international development

- what is the real potential of the markets you target, who will be your competitors, both local or international

 

Start your international activity:

- what development plan

→ which country(ies) first

→ which business approach (subsidiary, agent, importer, licensing, …)

→ which marketing and communication strategy

- what tools

→ teams

→ financing

→ products

→ documentation, price lists,…

 

Reinforce your presence in the international markets:

- improve the relevance of your products

- deepen the impact of your communication

- boost your local teams